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Inspire a Culture of Trust


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Helping mid- to senior-level leaders increase their leadership credibility, model behaviors that increase trust, and intentionally shape a high-trust culture.

Duration: 2 hours 15 minutes

How Can I Be a Leader Other Choose to Follow?

Leaders create culture. What they value gets valued. What they reward, punish, tolerate, and reinforce becomes the established norms for their team. Far too many leaders forget that their team culture is a reflection of who they are. They leave their team culture to chance. Having a high-trust team culture is not an accident. The very best leaders shape their team cultures intentionally by modeling credibility and by behaving in ways that inspire trust in those around them. Based on the best-selling book The Speed of Trust by Stephen M. R. Covey, the Inspire a Culture of Trust module builds on the key concepts of self and relationship trust and helps leaders apply them to build a high-trust culture.





Leader credibility comes from a leader’s character and competence, and is built from the inside-out. Leaders who model the 4 Cores ® of Credibility ensure their behavior is congruent with their values.


A high-trust culture is a function of a leader’s credibility and behavior. There are 13 Behaviors that have been proven to establish relationships of trust.

While each behavior has an opposite, the most common mistakes are counterfeits—behaviors that look like the real thing, but like counterfeit money, are worthless and disingenuous. To create a high-trust culture, leaders not only need to model the 13 Behaviors®, but actively reward and support them among their team members.


As leaders focus on increasing their own personal credibility and behaving in ways that increase trust between themselves and others, they lay the foundations for their team culture. Leaders need to articulate to themselves and their team what they want their culture to be. They identify the team norms, values, and processes that will reinforce the team culture they want, and ensure that all team behaviors are aligned to support it. Ultimately, they create culture by what they model and support.

Learning Objectives:

  • Explain the role a leader’s behavior plays in creating team culture.
  • Describe the key role they play as a leader to Inspire Trust and set the tone for their team
  • Assess their credibility strengths and opportunities to improve
  • Take action to accelerate their credibility
  • Explore how the 13 Behaviors of High Trust Leaders are related to their credibility and ability to build a high-trust culture
  • Create a plan to practice the 13 Behaviors of High-Trust Leaders
  • Articulate the high-trust team culture they want
  • Link their credibility and behavior to the culture of their team
  • Identify key insights that will help the create an implementation plan

Who should take this course:

First-Level, Mid-Level and Senior-Level Managers

What You Receive:

  • Participant Workbook
    • Self-Assessment and Insights
    • Leadership Implementation Plan: Credibility Accelerator and Team Culture Statement
    • Leadership Card Deck
  • World-class Facilitator
  • Money-back Guarantee


Length of Training:

2 hours 15 minutes


1-4 People $199 each
5+ People $189each

Please call 1-888-669-1776 for GSA pricing.


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