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Strategic Planning


Availability: Registration open

Starting at: $2,395.00

Develop the best strategic planning to support your company’s goals.
Designed, created, and delivered by our partner, the American Management Association.

Duration: 3 days   |  CEU: 1.8

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of management practice through breakout sessions, exercises, and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

How You Will Benefit:

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning

What You Will Cover:

Strategic Planning Principle
  • Determining a frame of reference for strategic planning concepts
  • Schools of thought in strategic planning
  • The evolution of strategy
An Overview of the Strategic Planning Process
  • Basic elements of strategic planning
  • Developing and managing the strategy formation process
Understanding Your Organization’s Mission
  • Your organization’s core values
  • Creating an inspiring mission statement for your own organization
Assessing the External Environment
  • Identifying macro and micro factors
  • Responding to changes in the environment
  • The I/P (Importance/Performance) matrix as a competitive tool
Understanding Your Internal Environment
  • How to become a high-performing organization
  • Financial elements of developing strategy
Formulating Your Strategic Planning
  • Data synthesis
  • SWOT analysis
Competitive Strategic Planning
  • Defining your competitive advantage
  • The product/industry/life-cycle curve
  • Understanding mega patterns
Ensuring Strategic Alignment
  • Creating organizational accountability
  • How to translate the grand design into well-executed strategic planning
Strategic Planning Execution
  • Key building blocks
  • Learning the three core processes
  • Understanding resource allocation and strategy formation

A Strategic Planning Process

  • Determining the best processes for your business

Who Should Attend:

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Length of Training:

3 days (Live In-Person)



Live In-Person 3 Days

Live In-Person Tuition:

1-4 People $2395 each
5+ People $2295 each

Please call 1-888-669-1776 for GSA or AMA member pricing.

Continuing Education Credits:

1.8 CEU (Live In-Person)

Register for Strategic Planning

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