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The 4 Essential Roles of Leadership On Demand


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As a leader, you are facing unprecedented change every day. You are solving problems you have never encountered before. What worked yesterday can change overnight.  Being a leader in this environment can be challenging, overwhelming, and stressful—but it can also be exhilarating and rewarding. So, how can we achieve great results and have an impact, even in times of change? The 4 Essential Roles of Leadership will show you.

Duration: 3 to 6 hours   |  Format: Online Interactive

Leadership Is a Choice, Not a Position

Today, there is a great need for “ready-now leaders” that think big, adapt quickly, translate strategy into meaningful work, and coach people to higher performance.  FranklinCovey’s The 4 Essential Roles of Leadership provides the fundamental framework for success. When you lead yourself and your teams in alignment with these roles, you will lay the foundation for success.  

The 4 Essential Roles are:
  • Inspire Trust:  It is the very core of leadership.  Trust starts with our credibility. That credibility sets the tone for the team, and allows us to build a high trust culture.
  • Create Vision:  Effective leaders see that where they are today is not where they need to be tomorrow.  In this role, you create a shared vision and communicate it so powerfully that others choose to join you on the journey.
  • Execute Strategy:  Effective leaders translate vision into results by focusing on the most important priorities, and creating systems that empower people to accomplish the most important goals.  In this role, you create an environment where people can work together and win.
  • Coach Potential:  Great leaders see others as whole people with a body, heart, mind, and spirit.  In this role, you move from telling and fixing to coaching and building capability and leadership in others. 

By applying the 4 Essential Roles, you can choose to be a leader that others choose to follow.

Length of Training:

3 to 6 hours to complete the entire program


  • Downloadable 4 Essential Roles Leadership Cards
  • Self-assessment for each role
  • Team Collaboration Methods
  • Variety of program tools and worksheets

Note:  You may want to consider these options:

What You Receive:

  • 90 days of access to the course
  • A comprehensive downloadable toolkit
  • Money-back Guarantee

Additional Information

Training Format On Demand
Date No
Location Online On Demand
Subscription Length 90

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